Puffing Billy Cycles needed to look a little different from the average bike shop. They wanted a traditional, historical attachment to the Puffing Billy rail but also a modern twist as a large retailer for Electric Bikes.
The Puffing Billy rail theme was carried through to their “Just the ticket” business cards printed on natural stock and their logo was created with the option of a “stamped” feel.
The logo also includes a hint of “retro” cycle badge and a modern disc wheel.
The new branding for Puffing Billy Cycles went beyond a new logo and reaching across all areas (touch points) seen by customers. Below is a selection of products that included the brand. The copy style which was to be informal and friendly was a USP that as a local cycle shop had over internet sales. Even down to offering to chat about bikes in their shop over a free cup of coffee.
The brand was applied to the Puffing Billy Cycles shop sign. Stainless steel cut letters were applied to a custom printed vinyl background.
The popular Puffing Billy Cycles branded cycle jersey by Primal and staff uniforms were printed locally.
The logo artwork was supplied in various formats for print and digital use including fully scalable vector graphics.
The original Puffing Billy Cycles website was focused around the branding message and offered cyclist information about the bike shop and it’s service. It soon became apparent that an e-commerce site with automated time sensitive data plus the ability to manage service bookings would be a huge benefit to sales and hire. Read more about our Website Design service.
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