The branding consists of a wordmark with various layouts and a distinct logo. The logo was designed to represent a cyclist riding, resting and a bike chain. There is also a tag line “Commit, Climb, Conquer” which also appears on end of sportive products as “Committed, Climbed & Conquered”
There are 3 rides available and each one has it’s own logo and colour which can be used as additional elements for use on clothing or other printed items.
Each year new event products require branding and it has now become such a popular brand it’s being rolled out onto Dartmoor Classic merchandise.