The Dartmoor Classic is one of the UK’s most popular cycle sportives. It was created and is run by a committee from the Mid Devon Cycle Club.
Although run by cycle club members its branding was designed to match the quality of a serious national event which has contributed to rider participation and interest from sponsors willing to be associated with the product.
Year on year the ride has been sold out within 24hrs.
The branding consists of a wordmark with various layouts and a distinct Logo Design. The logo was designed to represent a cyclist riding, resting and a bike chain link. There is also a tag line “Commit, Climb, Conquer” which also appears on end of sportive products as “Committed, Climbed & Conquered”
There are 3 rides available and each one has it’s own logo and colour which can be used as additional elements for use on clothing or other printed items.
Each year new event products require branding and it has now become such a popular brand it’s being rolled out onto Dartmoor Classic merchandise.
The branding provides many elements that can be extended across Dartmoor Classic merchandise.
The Dartmoor Classic Information Guide was designed with 4 folds so that it could be extended into a wall chart.
In 2019 we were asked to create a film to be shown throughout the day on screens around the start and finish.
The Dartmoor Classic branding was extended to their website which is used for both information and rider “sign up” with around 4000 competitors each year.
The Dartmoor Classic website is available to view here if you fancy registering for one of the three rides from approximately 30 miles to 100 miles on the Grande.
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