Simply put, your company branding tells customers what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
A brand runs way deeper than a good logo design. If you apply the principle to a person, it’s the way they dress, apply their make-up, do their hair, yes, but it’s more than that, it’s how they speak, how they treat you, how they act when you’re not there, what they like doing, their personality, right down to the core of their heart and in a company it can even go down to the culture of the owner. That was a bit deep … in short we’re attracted to certain people and as customers we are attracted to certain brands.
It’s worth knowing who your customers are. It will help you succeed in the market if you know who your customers are. Develop a buyer persona, a profile of your company’s ideal customer. You can then use this information to target your marketing and we use it to make sure your brand and your customers will not just get along but you’ll actually like each other.
How Puffing Billy Cycles created their popular Electric Bike retail brand.
Sigma Precision Engineering’s branding has given them a cohesive image across the company.
Voted best UK Cycle Sportive, Dartmoor Classic now has a strong visual brand.
With competition high, Avalon Scaffolding wanted their branding to help them stand out.
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