Company Branding

Company Branding, in other words helping your company look and sound appealing to customers you want to attract and retain.

Who do you think your company branding is talking to …

Simply put, your company branding tells customers what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

A brand runs way deeper than a good logo design. If you apply the principle to a person, it’s the way they dress, apply their make-up, do their hair, yes, but it’s more than that, it’s how they speak, how they treat you, how they act when you’re not there, what they like doing, their personality, right down to the core of their heart and in a company it can even go down to the culture of the owner. That was a bit deep … in short we’re attracted to certain people and as customers we are attracted to certain brands.

 

company branding is the same as personality

Are we talking the same language …

It’s worth knowing who your customers are. It will help you succeed in the market if you know who your customers are. Develop a buyer persona, a profile of your company’s ideal customer. You can then use this information to target your marketing and we use it to make sure your brand and your customers will not just get along but you’ll actually like each other. 

BRANDING solutions

How Puffing Billy Cycles created their popular Electric Bike retail brand.

Sigma Engineering

Sigma Precision Engineering’s branding has given them a cohesive image across the company.

Dartmoor Classic

Voted best UK Cycle Sportive, Dartmoor Classic now has a strong visual brand.  

Avalon Scaffolding

With competition high, Avalon Scaffolding wanted their branding to help them stand out.

Our top 7 tips for company branding

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to say about your brand? Every employee should be aware of your brand message.
  • Integrate your brand. Company branding extends to every aspect of your business — how you answer your phones, what you or your staff wear on sales calls, your e-mail signature, everything.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand informal and friendly? Be conversational. Is it B2B law? Be more formal. You get the idea.
  • Design templates and create company brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
  • Be consistent. Have I said that already? It involves all of the above and inconsistency can undo all your hard work.